The first platform
to tokenize people
tokenize celebrities: athletes, actors, rock‑bands... anyone

Token Sale Ongoing

31 October, 2017, 12:00 pm PDT





Bonuses: 20% + 40%

  • Bonus 20% till 20 September, 2017, 12:00 pm PDT
  • 40% Bonus when you first convert ACE into other tokens
  • Additional 5% Bonus with purchases of 5 BTC or higher

17-20 Sep, 12 PM PDT



From Sep, 20 12 PM PDT


  • Additional 5% bonus will be added with purchases of 5 BTC or higher
  • You will receive 40% extra bonus for the first conversion of ACE into other vertical's token
token sale progress
Total: BTC ($)
377 BTC raised
our achievements

We help top-100 stars to find advertisers

Agency looks for advertisers for 4 outstanding tennis players from top-100.

We financially support rising stars

Veronika Kudermetova (19 WTA & ITF titles) signed an agreement with an agency

Advisory board of tennis stars helps the players

Advisory board is led by Anastasia Myskina, No.2 in WTA and Maya Kurilova (former Director of Operations at Octagon Russia).


Projected revenue stream from endorsement deals in September-October. Previously the team members built up sales departments of 500 reps and they know the process

250,000 fans know us

We partner with sports media: the largest Manchester United fan community in the world and Tribuna Digital (250,000 users of our special project, MAU: 10 mln) and other media.

50,000+ in engaged community

Fans are willing to exchange tokens for exclusive offerings from the stars. The video about TokenStars has reached over 50,000 views across all social media.

Our media partners:

Project Summary

Marketing strategy

Financial Model

ACE Token Economy

ACE Token Economy

ACE platform connects celebrities with fans and with brands

ACE platform connects celebrities with fans and with brands

Token holders can redeem tokens on

  • Hours of training
  • Tickets
  • Videochats with celebrities
  • Chatting via messengers
  • Exclusive offers from celebrities (books, posters)
Token holders can redeem tokens on

Sponsors have to pay agency commission only in ACE tokens, which will be bought in the market. The higher the revenue – the more tokens are supposed to be bought

Sponsors have to pay agency commission only in ACE tokens, which will be bought in the market. The higher the revenue – the more tokens are supposed to be bought
Token Allocation
  • 60% Token Sale Сontributors (99 mln Tokens)
  • 20% Community (33 mln Tokens)
  • 20% Team & Advisors (33 mln Tokens)
  • Overall (165 mln Tokens)
  • Purchase methods accepted: BTC, ETH
  • Token Sale period: 10.09.2017-31.10.2017
Funds Allocation
  • 38.6% Initial grants to junior players
  • 12.9% Additional grants to the most perspective players
  • 19.3% Marketing promotion to grow community
  • 8.4% PR: events and partnerships
  • 4.6% Sales: sponsorships & ads
  • 3.9% IT & tech development
  • 3.9% Management
  • 1.9% Scouting (in-house)
  • 1.5% Legal consulting (blockchain & sports)
  • 5.0% Other costs (audit, travel)
smart contract

View Code on GitHub
tennis players need money
to grow as a pro
Mansour Bahrami
Kei Nishikori
Maria Sharapova
Roland Garros finalist
Mansour Bahrami
played with a frying pan
As a kid, Iranian tennis player Mansour Bahrami could not afford to buy a tennis racquet, so he played tennis with a frying pan until the age of ten. He trained at nights in an empty swimming pool because he could not pay for lessons at a tennis court. Bahrami was lucky to be noticed by the man who became his coach, and he became a professional player and a finalist in the prestigious Roland Garros Grand Slam Tournament.
Current No.9 in ATP rankings
Kei Nishikori
earns 10X more from sponsorship than from tournaments
The Japanese tennis star Kei Nishikori has sponsorship contracts with Uniqlo ($50 million), Wilson, Adidas, and has advertising contracts with CupNoodle, Tag Heuer, Weider Supplements, Jaccs, Nissin, EA Games, Air Weave, WOWOW, and others. In 2016 he earned $34 million, and 90% of that income was contributed by large sponsorship deals.
Five-times Grand Slam champion
Maria Sharapova
her father had to work as a dishwasher to pay for the tennis lessons
At age 9 Maria Sharapova left Sochi and came uninvited to the Nick Bollettieri Academy in Florida. She was accepted, but her father had to work as a dishwasher to pay the bills. Maria has won five Grand Slam titles (Wimbledon at age 17), an Olympic Games silver medal, 39 tournaments and has reached the 1st ranking of the WTA. She has earned $36.5 million in prize money and $285 million in sponsorship deals.
tennis stars
earn millions
  • prize money from tournaments
  • sponsorship contracts with equipment and apparel producers
  • general advertising contracts
  • appearance fees (less prestigious tournaments pay stars for mere participation)
  • licensing their name and image (to game events, clothing lines, perfumes, etc.)
  • exhibition fees
Kei Nishikori
Kei Nishikori
has sponsorship contracts with Uniqlo $50 million.
Maria Sharapova
Maria Sharapova
earned $36.5 million in prize money and $285 million in sponsorship deals.
Serena Williams
Serena Williams
5-year $55 million contract with Nike.
Andy Murray
Andy Murray
4-year $21 million deal with Under Armour.
how it works
ACE provides funding and promotion resources to young aspiring tennis players at the critical junior age, so they don't drop out of professional sports. This significantly raises their chances for success.
When successful tennis stars earn prize money and as they accumulate celebrity status, players sign huge sponsorship deals.
you support
a promising 14-16
year old player
academy costs
hitting partner
player spends money
to tournaments
player wins prize money
and signs advertising contracts
ACE decentralizes the talent sourcing process with Global Scouts Network & the talent promotion process with Global Promoters Network.
Token holders may have three roles
Find hidden
the players
Help to sign
Build athletes’
fan base in social
Help with media
coverage and PR
Attract sponsors

all token holders

Vote on players’
selection, contract
Vote on Promoters
and Head of Scouting
Submit proposals
to operational team
Decentralized Community Voting (DCV)


50+ customer development meetings with coaches, players, agents


First player is signed

Formed tennis Advisory Board

10 August

$1.5 mln raised at pre-sale

10 September

Token sale starts


First brand contract is signed

$82K projected revenue stream from endorsement deals

15 Sep -
31 Oct

Token sale ends

+4 weeks

ACE token is listed on crypto exchange


Platform beta is live


The first players' cohort is 100% formed

Our vision is to become a full-cycle talent management agency with decentralized talent scouting and decentralized talent promotion processes.
tennis Sep, 10
footballSep, 30
Stage II
movie actors
music bands
Get early bird extra 40% bonus when you exchange ACE tokens into any others via index token
tennis advisors (4)
team (12)
business advisors (5)
Signed Player
Veronika Kudermetova
Veronika Kudermetova
The winner of 19 WTA & ITF tournaments (3 in singles, 16 in doubles). Currently No. 66 in WTA doubles; No. 196 in singles. Universiade bronze medalist (2015). Age: 20.
Signed Player
Anastasia Myskina
Anastasia Myskina
No. 2 in WTA ranking. Roland Garros champion (Grand Slam tournament), the winner of 2 Federation Cups and 21 international tournaments. Current Russian Federation Cup team captain, Vice-president of the Russian Tennis Federation.
Signed Player
Sergey Demekhine
Sergey Demekhine
Coaching & Scouting Advisor
Tennis coach with 8 years of experience, retired ATP tennis player, Vera Zvonareva's head coach in 2010-2011 (No.2 in WTA rankings, rising from No.22 in the beginning of coaching) - Wimbledon & US Open 2010 singles finalist, Australian Open 2011 semi-finalist. A-level GPTCA certification holder (Global Professional Tennis Coach Association).
Signed Player
Maya Kurilova
Maya Kurilova
Talent Management Advisor
Former Director of Operations, Octagon Russia (Top 3 global TMA) with 11 years of experience in talent management. Marketing Manager at Kremlin Cup. Agent of Elena Dementieva (Olympic Gold medalist, No.3 in WTA), Ekaterina Makarova (Top 5 WTA Doubles, Champion of Wimbledon, Roland Garros, US Open). Represented Svetlana Kuznetsova (No.2 in WTA, Champion of Roland Garros, US Open, Australian Open), Mikhail Youzhny (Davis Cup winner, No.8 in ATP) and Maria Kirilenko (No.5 WTA Doubles).
Pavel Stukolov
Pavel Stukolov
Investment professional, ex-M&A and Strategy director for media business in JSFC Sistema with a total valuation of assets exceeding $95 million. Pavel closed deals worth of $250 million in venture investments, M&A, and debt fundraising.
Evgeniy Potapov
Evgeniy Potapov
10 years of experience as the Founder & CEO at IT Summa, a 60-employee DevOps company with offices in Russia and San Francisco, CA. IT Summa provides a full package of DevOps support and infrastructure management services around the world. The client list of IT Summa includes more than 300 companies. More than 100 million people visit the projects that IT Summa supports every day. There are top e-commerce, media, and other websites, including HABRAHABR (Russia), Edwin (USA), Culture Whisper (UK), Elafris (USA), FINDO, INC. (USA), ANYCHART (USA), MEMEGLOBAL (ISRAEL), APPSGEYSER (USA), and ENTERRA (USA).
Dmitry Rodichev
Dmitry Rodichev
+10y experienced full stack software developer and architect. Do design for HA/FT solutions for web. Do software security, pentesting, DDoS and hacking mitigation. Love databases, analytics and networks. Blockchain early adopter.
Timur Gavrilov
Timur Gavrilov
Head of Product
Ex-Product Director at Lingualeo (17 mln users, TOP-5 worldwide), product manager at ABBYY, product and R&D manager at Flocktory (sold by Qiwi for 800M rur), and regional director at Groupon. Has been working in IT since 2011. Huge expertise in product strategy.
Irina Shashkina
Irina Shashkina
Marketing Director
Ex-CMO at Groupon Russia (operations in 53 cities). Ex-Biz Dev Executiveat Rambler&Co ($0.6 bn market cap). Ex-CEO at LinguaLeo.
Vladimir Shmidt
Vladimir Shmidt
10+ years of experience in digital business. Сo-founder of (premium dating service) which was sold to ($100M market cap after closing the deal). Worked as financial analyst in Renaissance Capital, GE Money Bank, ex-Commercial Executive in mobile loyalty startup of Sberbank (62 bn market cap).
Madina Hooke
Madina Hooke
Head of sponsorships
Ex COO at Visual DNA, Former Regional Director at Groupon Russia. Ex Commercial Director at Gruppo Mall (Spain) Russia. Started career with travel agency which successfully sold in 2007. Lived and worked in Spain and Belgium for several years.
Mikhailius Derkach
Mikhailius Derkach
Design advisor
Ex Art-Director of LeoBurnett Moscow, Member of Art Directors Club Russia. Has been awarded two Cannes Lions. Founder of ProExpedition Adventures’ Journal. Designer and usability specialist.
Nick Grigoriev
Nick Grigoriev
Head of Support
Works in communications since 1999. Founder and CEO of Mediurg digital agency, which has helped establishing the first total social support systems for companies like Tele2, Mail.Ru Group, and Rostelecom (Russia's largest telecom operator).
Lena Mintz
Lena Mintz
PR jedi with 10+ years of professional experience. Ex-head of strategic PR projects at Mail.Ru Group. Co-founded an award-winning A-TAK communications agency. Author of “Exhibition management” and “In Social Networks. Twitter: 140 characters of self-expression” books as well as of over 50 articles on PR and internet marketing issues.
Irina Soshinskaya
Irina Soshinskaya
Localization manager
Ex-GM and head of localization of Evernote Russia (over 200M users worldwide, 5 applications and website are localized to 23 languages). Earlier – GM at startups in decorative commercial lightning and real estate.
Anton Vdovin
Anton Vdovin
Scouting Analyst
MSc in International Business from HULT International Business School. Anton is a winner of math and chemistry student city and national championships. As a junior, he played tennis at regional tournaments, was awarded an official sports’ grade in tennis.
Blockchain Expert
Oleg Abdrashitov
Oleg Abdrashitov
Blockchain Advisor
Founder at Synswap blockchain platform and Lead of the Requirements Working Group at Hyperledger blockchain initiative. Ex-head of blockchain practice at Altoros and system architect at Deutsche Bank. Has MS degree in Physics from Columbia University in the City of New York. Entrepreneur and developer, blockchain expert and enthusiast.
Ksenia Chabanenko
Ksenia Chabanenko
Marketing & PR Advisor
Ex-VP Communications & BizDev at Group and (LSE: MAIL, $8.9 billion market cap). Founder of an award-winning A-TAK communication agency. Author of the first book about Twitter, every sentence in which was no more than 140 characters.
Alexander Stratilatov
Alexander Stratilatov
Advertising & Brand Partnerships Advisor
JAMI co-founder and managing partner (top 5 Russian digital agency, winner of international awards: Tagline, Silver Mercury, NeForum). Alexander personally led agency’s key accounts: Samsung, Coca-Cola, Sprite, Powerade, VW.
Eugeny Kuznetsov
Eugeny Kuznetsov
User Acquisition & Retention expert
Investor and CMBO (Chief Business Model Officer) at Welltory. Founded WIM – CRM agency with clients including S7 Airlines, UTair, M.Video, and Philip Morris. Eugeny has also founded and successfully sold MyLead – a lead generation agency with 45% profitability over 2 years.
Elena Masolova
Elena Masolova
Serial entrepreneur with 3 exits, founder at Groupon Russia (0 to $15M in monthly revenue in 450 days), Pixonic, Eduson and AddVenture Fund. Elena was named among Top-30 internet entrepreneurs by Forbes, 30 under 30 with Alex Ovechkin. Featured in WSJ, BusinessWeek, Forbes, RBC, Channel 1. Prizewinner at amateur tennis tournaments as a junior, a life-long tennis fan.

20% Bonus ends

20 September, 2017, 12:00 pm PDT