The first platform to tokenize people

Successfully completed token sale

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Tokenize celebrities: athletes, actors, rock-bands... anyone.

Let's disrupt $25Bn celebrity management industry. Buy ACE tokens & support stars → get special offers from stars for tokens & participate in their success → become engaged in ACE platform business growth!

Check our new TEAM token

all rising stars

TEAM token includes sports and entertainment (football, hockey, poker, Hollywood) and allows fans to support the rising stars.

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TokenStars charity event:

Charity Crypto Auction

Product vision

ACE TokenStars — blockchain-based celebrity management platform that applies decentralized scouting and community voting to ensure transparent engagement for millions of users: celebrities + fans + brands & advertisers.

Decentralized Community Voting mechanism (DCV)

API for advertisers and digital agencies

Advertising dashboard for brands with integrated analytics and billing

Talent application screening system, with fraud protection

“Smart” tasks’ allocation system for community

Celebrities’ online store functionality: merchandising, subscriptions, bookings

Personal dashboard for scouts, promoters, analysts and celebrities

Players’ and celebrities’ analytical data panels

Why blockchain

Powerful Global Community

Broader international networks of scouts and promoters are built (6000 people instead of 60 for traditional celebrity management agencies). They are highly motivated as token holders, do not raise overhead costs and contribute to the community success.

No Need in Third Party

Blockchain eliminates counterparty risk. Users can trust that transactions will be executed exactly as the protocol commands (e.g. scouts will receive $10K bonus for every signed player).

Eliminating Middlemen

Advertising agencies can be partially replaced by the global promoters' network who bring contracts.

Higher Transparency

Brings more transparency to the celebrity industry that is often plagued by scandals and prone to manipulation.

Faster Transactions

Interbank transactions can take days for clearing and final settlement. Blockchain transactions reduce transaction times to minutes and are processed 24/7.

Lower Transactions Costs

By eliminating third party intermediaries and overhead costs for exchanging assets, blockchain greatly reduces transaction fees.

Smart contract

Roadmap

March ‘17

50+ customer development meetings with celebrities, players, agents

August ‘17

$1.5 mln raised at pre-sale

Sep/Oct ‘17

First brand contract is signed. $82K projected revenue stream from endorsement deals

Nov ‘17

ACE token is listed on crypto exchange

Q2 ‘18

The first players' cohort is 100% formed

July ‘17

First contracts with celebrities are signed. Formed Advisory Board

10 Sept ‘17

Token sale started

31 Oct ‘17

Token sale ends

Q4 ‘17

Platform beta is live

March ‘17

50+ customer development meetings with celebrities, players, agents

August ‘17

$1.5 mln raised at pre-sale

Sep/Oct ‘17

First brand contract is signed. $82K projected revenue stream from endorsement deals

Nov ‘17

ACE token is listed on crypto exchange

Q2 ‘18

The first players' cohort is 100% formed

July ‘17

First contracts with celebrities are signed. Formed Advisory Board

10 Sept ‘17

Token sale started

31 Oct ‘17

Token sale ends

Q4 ‘17

Platform beta is live

More
Signed Stars
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Verticals
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Revenue
More Agency
Commission

Team

The team of 25+ experienced professionals with outstanding track record in US and European Internet projects:

$350 million worth of closed financing and VC deals.
Global scale: 100+ million users acquired in Groupon, Pixoniс, Evernote.
2-time Cannes Lions award prize winner.

Team members

Pavel Stukolov 
CEO 
Investment professional, ex-M&A and Strategy director for media business at JSFC Sistema with a total valuation of assets exceeding $95 million. Pavel closed deals worth more than $250 million in venture investments, M&A and debt fundraising.
Evgeniy Potapov 
CTO 
10 years of experience as the Founder & CEO at IT Summa, a 60-employee DevOps company with offices in Russia and San Francisco, CA. IT Summa provides a full package of DevOps support and infrastructure management services around the world. The IT Summa's client list includes more than 300 companies. Over 100 million people visit the projects that IT Summa supports every day, like top e-commerce, media, and other websites, including HABRAHABR (Russia), Edwin (USA), Culture Whisper (UK), Elafris (USA), FINDO, INC. (USA), ANYCHART (USA), MEMEGLOBAL (ISRAEL), APPSGEYSER (USA), and ENTERRA (USA).
Michael Zak 
COO 
Michael leads the Celebrities ICO @TokenStars. Prior to joining TokenStars, Michael spent 14 years in marketing, leading consumer communication, product and innovation strategies in major FMCGs: Mars, PepsiCo and Mondelez. He engaged consumers by creating disruptive advertising for the leading consumer brands Snickers, Lay’s and Jacobs and collaborating with top-tier athletes and TV-stars. After that, he launched a successful e-commerce startup and led several consulting projects in marketing and fundraising strategies. Michael holds an MSc with honors and Ph.D. in Economics.
Sergei Krivochurov 
Business development advisor 
Developed international business for NEC (Japan), EF (Sweden), Eduson (USA). Helped to prepare 50,000 volunteers for Sochi Olympics and Brazil World Cup. Current USTA and RTT tennis player, #192 in Russian pro-tour, a life-long sports fan
Lena Mintz 
Head of PR 
PR jedi with 10+ years of professional experience. Ex-head of strategic PR projects at Mail.Ru Group. Co-founded the award-winning A-TAK communications agency. Author of the books "Exhibition management" and "In Social Networks. Twitter: 140 characters of self-expression" as well as over 50 articles on PR and internet marketing issues.
Irina Shashkina 
Marketing Director 
Ex-CMO at Groupon Russia (operations in 53 cities). Ex-Biz Dev Executiveat Rambler&Co ($0.6 bn market cap). Ex-CEO at LinguaLeo.

Business Advisors

Ksenia Chabanenko 
Marketing & PR Advisor 
Ex-VP Communications & BizDev at Mail.ru Group and My.com (LSE: MAIL, $8.9 billion market cap). Founder of the award-winning A-TAK communication agency. Author of the first book about Twitter, every sentence in which was no more than 140 characters.
Alexander Stratilatov 
Brand Partnerships Advisor 
JAMI co-founder and managing partner (top 5 Russian digital agency, winner of international awards: Tagline, Silver Mercury and NeForum). Alexander personally led the agency's key accounts: Samsung, Coca-Cola, Sprite, Powerade and VW.
Eugeny Kuznetsov 
User Acquisition & Retention expert 
Investor and CBMO (Chief Business Model Officer) at Welltory. Founded WIM, a CRM agency with clients including S7 Airlines, UTair, M.Video and Philip Morris. Eugeny also founded and successfully sold MyLead, a lead generation agency with 45% profitability over 2 years.

Investors

Elena Masolova 
Investor 
Serial entrepreneur with 3 exits, founder at Groupon Russia (0 to $15M in monthly revenue in 450 days), Pixonic, Eduson and AddVenture Fund. Elena was named among the top 30 internet entrepreneurs by Forbes, 30 under 30 with Alex Ovechkin. Featured in WSJ, BusinessWeek, Forbes, RBC and Channel 1. Prize winner at amateur tennis tournaments as a junior, life-long tennis fan.
Victor Shpakovsky 
Investor 
Co-founder and Managing Partner at The Token Fund (Civic, Storj, Tezos and Qtum in portfolio).
A tennis fan.
The Token Fund 
Investor 
The Token Fund provides an opportunity for investors looking for the simplest way to get into the decentralized economy.

Signed Stars

Tennis Advisors

Veronika Kudermetova 
 
The winner of 19 WTA & ITF tournaments (3 in singles, 16 in doubles). Currently No. 66 in WTA doubles; No. 196 in singles. Universiade bronze medalist (2015). Age: 20.

Tennis Advisors

Anastasia Myskina 
 
No. 2 in WTA ranking. Roland Garros champion (Grand Slam tournament), the winner of 2 Federation Cups and 21 international tournaments. Current Russian Federation Cup team captain, Vice-president of the Russian Tennis Federation.
Sergey Demekhine 
Coaching & Scouting Advisor 
Tennis coach with 8 years of experience, retired ATP tennis player, Vera Zvonareva's head coach in 2010-2011 (No.2 in WTA rankings, rising from No.22 at the beginning of coaching) - Wimbledon & US Open 2010 singles finalist, Australian Open 2011 semi-finalist. A-level GPTCA certification holder (Global Professional Tennis Coach Association).
Maya Kurilova 
Talent Management Advisor 
Former Director of Operations, Octagon Russia (Top 3 global TMA) with 11 years of experience in talent management. Marketing Manager at Kremlin Cup. Agent of Elena Dementieva (Olympic Gold medalist, No.3 in WTA), Ekaterina Makarova (Top 5 WTA Doubles, Champion of Wimbledon, Roland Garros, US Open). Represented Svetlana Kuznetsova (No.2 in WTA, Champion of Roland Garros, US Open, Australian Open), Mikhail Youzhny (Davis Cup winner, No.8 in ATP) and Maria Kirilenko (No.5 WTA Doubles).

Business Ecosystem

We will continuously attract thousands of fans to TokenStars platform, who will buy tokens in the market to obtain the product value of ACE token, that brings exclusive opportunities:

  • Meet and play with a star
  • Receive tickets to events
  • Videochat with celebrities
  • Chat via messengers
  • Get exclusive offers from celebrities (books, posters)

Our vision is to become a full-cycle celebrity platform with decentralized processes

2017

  • Tennis
  • Football
  • eSports
  • Poker

Stage II

  • Basketball
  • Hockey
  • Movie Actors
  • Music Bands

More and more fans will come to TokenStars platform for different verticals, buy tokens and exchange it using index token.

Get early bird extra 40% bonus when you exchange ACE tokens into any others via index token.

Token Allocation

  • 60% Token Sale Contributors (99 mln Tokens)
  • 20% Community (33 mln Tokens)
  • 20% Team & Advisors (33 mln Tokens)
  • Overall (165 mln Tokens)

Funds Allocation

  • 38.6% Initial grants to junior players
  • 12.9% Additional grants to the most perspective players
  • 19.3% Marketing promotion to grow community
  • 8.4% PR: events and partnerships
  • 4.6% Sales: sponsorships & ads
  • 3.9% IT & tech development
  • 3.9% Management
  • 1.9% Scouting (in-house)
  • 1.5% Legal consulting (blockchain & sports)
  • 5.0% Other costs (audit, travel)

Press

“TokenStars, a blockchain company ... allows users to support junior sportsmen. TokenStars also want to build a decentralized system of scouting and promoting sports talents.”
“TokenStars has bold plans to disrupt the 40-billion-dollar talent management industry, and will apply the blockchain concept to tennis, offering tokens as part of the funds collection to tokenize tennis stars’ careers.”
“TokenStars looks to expand to football, poker, basketball, hockey and then to film actors, music bands and models. ... We expect decentralized promotion to bring a significant revenue stream for the players.”

Learn more

  • What is TokenStars?

    TokenStars ​i​s ​t​he ​f​irst ​​blockchain ​​company ​t​o ​t​okenize ​​celebrities. ​I​t ​​aims ​t​o ​​disrupt the ​​huge ​​$25 ​​billion ​t​alent ​​management ​i​ndustry ​​by ​​decentralizing ​i​t ​​and ​​providing funding ​​and ​​promotion ​r​esources ​t​o ​r​ising ​​stars. ​​Starting ​​with ​i​ssuing ​​ACE ​t​okens ​f​or the ​t​ennis ​​vertical, ​t​he ​​company ​​plans ​t​o ​​expand ​i​nto ​​new ​​verticals ​i​n ​​2017, including ​f​ootball ​(​GOAL ​t​okens), ​​poker ​(​CHIP), ​​and ​​cybersports. Young ​(​potential) ​​celebrities ​​need ​f​unding ​​and ​​provide ​​share ​​of ​t​heir ​i​ncome ​i​n return. ​​Already ​​successful ​​professionals ​​need ​​more ​​advertising ​​contracts ​i​n ​r​eturn for ​​agency ​​commission.

  • How does TokenStars make money?

    TokenStars’ ​​business ​​model ​i​s ​​based ​​on ​t​he ​t​raditional ​t​alent ​​management ​​agency (TMA) ​​model. ​​We ​r​eceive ​​a ​​20-30% ​​commission ​f​rom ​t​he ​​players’ ​​sponsorship contracts. ​​This ​r​evenue ​​will ​​be ​​converted ​i​nto ​t​okens. This ​​business ​​model ​i​s ​​already ​​working. ​​We ​​have ​​signed ​t​he ​f​irst ​​player ​(​Veronika Kudermetova). ​​She ​​was ​i​ntroduced ​​by ​​a ​​scout. ​​And ​t​he ​f​irst ​​promoter ​(​JAMI ​​agency) is ​​close ​t​o ​​signing ​t​he ​f​irst ​​advertising ​​contract ​​of ​​$82K, ​f​orming ​t​he ​r​evenue ​​stream for ​t​he ​​agency. ​​Stay ​t​uned.

  • What's the fundamental value of ACE token?

    As the ​TokenStars ​​project ​​grows, ​t​he ​​number ​​of ​​sponsorship ​​contracts ​​signed ​​by the ​​players ​​will increase. ​​As ​​a ​r​esult, ​t​he ​​TokenStars' agency commission ​​will ​​grow. ​​Sponsors have to pay agency commission only in ACE tokens, which will be bought in the market. The higher the revenue – the more tokens are supposed to be bought. This ​​should ​​positively ​i​mpact ​t​he ​i​nternal ​​economy. ​​However, ​​bear ​i​n ​​mind ​t​hat markets ​​are ​​unpredictable.

  • Who will buy your tokens?

    We ​​are ​f​ocused ​​on ​t​hree ​​audiences: 1. Traditional ​​blockchain ​​audience. 2. 2. Institutional ​i​nvestors, ​f​unds ​​and ​f​amily ​​offices ​(​as ​​company ​​management comes ​f​rom ​t​he ​f​inancial ​i​ndustry). 3. Sport ​f​ans ​(​brough ​​via ​​multiple ​​sports ​​media ​​partnerships, ​i​ncluding Manchester ​​United ​f​ans ​​community).

  • When ​​will ​​the ​​tokens ​​start ​​trading ​​on ​​crypto ​​exchanges? Which ​​crypto​​exchanges ​​will ​​be​​ chosen?

    We ​​plan ​t​o ​l​ist ​t​he ​​ACE ​t​oken ​​on ​​Bittrex, ​​Bitfinex ​​and\or ​​Poloniex ​​and ​​several ​​other exchanges. ​​This ​​procedure ​​usually ​t​akes ​f​our ​​weeks ​​after ​t​he ​t​oken ​i​ssue ​​date, which ​i​s ​​scheduled ​​at ​t​he ​​end ​​of ​​October ​(​or ​​sooner, ​i​f ​t​he ​t​oken ​i​ssue ​​cap ​i​s reached). ​​Every ​​month ​t​he ​t​eam ​​will ​​make ​​public ​r​eports ​​with ​​Key ​​Performance Indicators ​(​new ​​players ​​signed, ​r​evenue, ​​audience ​​numbers ​​etc.).

  • What is the Index token (STAR) for?

    We ​​believe, ​t​his ​i​s ​t​he ​​best ​​part ​​of ​t​he ​​offer. ​​TokenStars ​​will ​l​aunch ​​multiple ​​verticals one ​​by ​​one, ​​but ​​you ​​can ​​get ​​‘an ​​early-bird ​t​icket’ ​​t​o ​t​hem ​​now ​(​by ​​buying ​​ACE token) ​​and ​​exchange ​i​t ​l​ater ​​via ​t​he ​i​ndex ​t​oken ​(​STAR) ​i​nto ​​any ​​other ​​vertical ​(​be ​i​t football, ​​poker, ​​actors ​​or ​​any ​​other ​​celebrities).

More questions

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Project Summary

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Marketing strategy

Financial Model

Check our new TEAM token

all rising stars

TEAM token includes sports and entertainment (football, hockey, poker, Hollywood) and allows fans to support the rising stars.

Learn more